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How many love songs in the world?

August 19th, 2010

There’s a service call ChaCha which lets users text any question to ChaCha ( 242242 ), call 1-800-2chacha, or internet, and receive a response via SMS in minutes. I took a chance and threw them a question, “How many love songs are in the world?”

Bing! Here’s the answer: “There are millions of love songs, they’ve been written as long as there has been love and music. ChaCha out!”

The ChaCha’s response didn’t wow me anymore than what I already knew. What made me pause in admiration was the simple fact that over the years and millions of love songs after human beings are still writing about the same subject, LOVE. ChaCha just made it easier for me to ask what I thought was a silly question.

Perhaps by adding a new rhythm, color, tone of voice, face, and sets of new circumstances a new love song could wow a new crowd of audience. And everybody knows that because new target markets can respond to the same subject, LOVE, differently. And it shouldn’t come as a suprise that each audience prefers to give, receive, and communicate love differently. From record albums, to LPs, to cassette tapes, to CDs, MP3 players, IPODs, Napster, internet radio and music streaming, Sirius XM satellite radio and everything in betweens, the creators, producers, and singers of love songs have changed over time. And speaking of love songs and music aggregator, there are even songs about love songs.

Further, loyal fans of country music often steer away from rap music, and those outnoised by both country and rap have developed their own style call “crap”. And that’s just Western style American music. Let’s not forget the 80% of the world that have their own styles and lyrics.

Where am I going with this?

Well I hope to have stitched the dots between possibilities and sameness like LOVE songs. Certainly if millions of love songs could be written and sung and thousands of songs about love songs have been written and sung, the possibilities that one could take a topic such as business, management, communication, product, marketing, revenue, supply chain, technology, presentation, personal and professional development, education, poverty reduction, and sing a better tune are limitless.

There is always a new way of taking an existing idea, concept, or product and make it better. No matter how boring or tiresome something might appear, sometimes it just needs a little more wow.

If you were to take the same song with the same words and same music and have 50 people sing it, you’d be fortunate to find one great singer. Likewise, if you have heard something a million times before, the next time you hear the same might be just what you never heard before.

Posted in Management, Marketing, Process, Product | No Comments »

How do you spell Relief?

August 12th, 2010

In 1974 an antacid product launched perhaps one of the most memorable brand in history. Muscle soreness and stomach aches relating to constipation were easily rectified with a simple spelling test. To further its famous test, Rolaids sponsors the Major League Baseball award for top relief pitchers, called the Rolaids Relief Man of the Year Award. The award has been given yearly since 1976.

Rolaids tablets are refreshingly flavorful and colorful ranging from original peppermint, cherry, freshmint, fruit, tropical, punch, cool mint, and berry.

How could a single product have made such an impact on millions of lives? Well, the company made an offer to the public which came out like this, “If you need relief, just spell r-o-l-a-i-d-s.” Millions of consumers bought into it, it worked, and the brand became trusted.

Rolaids proves there is an exception to everything and sometimes the right product comes at the wrong time. The company was able to spell its way to first in mind.

Posted in Marketing, Product | No Comments »

A WoWonder Moment in Time

August 5th, 2010

I can’t recall a single time that ( what I am about to share with you ) has happenned to me and my wife after countless hours and triple digit weeks we’ve spent online chatting, sharing work, personal photos, and discussing everything from life to lemon juice, yet just as I began to piece the next topic for Good to WOW, it arrived.

Why all of the sudden this just happenned? It made her ( and now me ) wonder and that’s exactly the point I hope to make.

In the middle of the afternoon I skyped my wife to say hi. No earth shattering event there – ;) As innocent and as simple as that is to many of us, her response was quite different and unexpected. She said, “WOW!”

Huh? Say it again please honey?

She said, “WOW! How did you know I just arrived in the office?” I explained to her that I didn’t know and I only felt that she was there all along. It wasn’t such a “WOW!” moment for me as it was for her, and after some probing into the real stimulant for the thrilling response, she clarified that my skype message made her wonder which led her to the wow moment.

Great! This case study passed our W-O-W T-E-S-T-S.

Posted in Marketing, Product | No Comments »

What the heck is a SkyMall?

July 29th, 2010

On a recent flight from Minneapolis to LAX I found myself entertained as well as captivated by the onflight SkyMall sales catalog. One could find hundreds of innovative products ranging from video camera embedded sunglasses to solar-powered battery chargers, to web-based monitoring systems for appliances, GPS speed trap detectors, deleted phone message readers, and other devices second only to those found in the latest James Bond movie.

Every flight passenger is a target audience which is why every seat is provided with a sales catalog. It’s difficult and can be irresistible to not want to thumb through when you have nothing else better to do than sit for 3 hours.

AND like many others, I took the opportunity to read every word in the SkyMall magazine, and , after noticing the “Free copy — Take it. We’ll Replace it!” front cover encouragement, I did just that. I took one home.

I am particularly fond of the fact that SkyMall has made it easy to order products from their sales catalog. You could visit their website Skymall.com, text an ad # to 49432, or order by phone.

Whether you are a real estate agent wanting to sell houses, a retailer looking to sell ice cream, or an entrepreneur looking to develop a new product or service, the most important element in the sales process is your ability to take the customers’ money when they want to spend it most.

In the new world order of AnyWhere shopping, time is the least readily available commodity. Not having the right payment option at the right time is like refusing money.

Skymall, like all the McDonald’s on every street corner across America, knows how and when to take your money. After all, isn’t the difference between a qualified target customer and one that isn’t, is timing?

Posted in Marketing, Process, Product, Revenue Model | 2 Comments »

Nothing is worse than having the perfect idea, at the wrong time

June 30th, 2010

It’s not at all difficult to save time, money, and energy from bad ideas. Just the reverse actually, when a person wakes up to a good idea, he’s often motivated by its potential, its market shares, and the excitement that comes with it. When a good idea is discovered, founders invest endless hours, borrow substantial amounts of money, take uncalculated risks, and frequently overlook the most obvious to the neutral eye.

A good idea at the wrong time can be more costly than even the worst of ideas.

Over the next several days I’ll post examples of good ideas, that for one reason or another, came to light at the wrong time. See for yourself how the difference between good and wow is timing, and nothing but timing.

What are your thoughts?

Posted in Management, Marketing, Process, Product, Revenue Model, Supply Chain | 4 Comments »

Why shop from home when you can shop from anywhere?

May 21st, 2010

Faced with an advertiser’s liquidity problem, a radio station was forced to accept as compensation ( it’s hard to believe but true ) – paid in full with can openers. How could anyone create monetary value with can openers? Silly answer perhaps, but how about selling through on-air personality Bob Circosta for $9.95 each. Guess what? They all sold out and birth was given to radio home shopping. This was in 1977.

mobile home Shopping

From this idea, in 1982, Lowell Bud Paxson created the Home Shopping Club, a local cable channel that could be viewed on various cable channels.

Four years after home shopping was founded, Joseph Segel, after watching a videotape of the Home Shopping Network ( now HSN ), identified gaps and potential improvements in how products should be offered and presented. Segel went on to create QVC ( stands for Quality, Value, Convenience ) and signed up fifty-eight cable stations in twenty states to carry its first live broadcast, reaching 7.6 million TV homes. Segal accomplished this by offering stocks to cable companies at a price of 20¢ a share while publicly available for $10 a share. In its first trading day QVC reached $20 per share and subsequently set a new record for first full-year fiscal sales for a new public company of $112 million.

Home shopping isn’t quixotic when you look at all the innovative and not-before-seen products that it sells: collectibles, fashion, cosmetics, shoes, home goods, kitchen gadgets, labor saving devices, unique food items, electronics and gift items. These product areas mirror the 90%-plus female audience. Recent statistics also show growth in the male market with NASCAR, the NFL, and Craftsman tools.
Where else could Naeem Khan’s evening designer dresses be sold out in just 10 minutes? How else could 30,000 Pieces of apparel designer Carlos Flachi sell over one weekend of his live appearances. And which other medium could Falchi handbags sell for $1600 each. HSN of course.

The television home shopping business is simple and exciting – but comes also with risk to the business owner. After months of persuading the network’s buyer, and having met all of the legal and quality control standards of the network, the inventor or seller will be issued a purchase order. Every purchase order must come with a full return privilege to the shopping network, meaning if the product does not sell, the network can return it to the seller.

According to Ladenburg Thalman & Co, the following is the breakdown for spending on home shopping in 2nd quarter 2009:

52 percent — Home, electronics and hard goods
17 percent — Jewelry
21 percent — Health and Beauty
10 percent — Fashion (apparel and accessories)

As can be expected, things aren’t as rosy these days for the home shopping business. Profits at the shopping channels fell 10-25% because of slowing sales. Adding to injury, all of the home shopping networks suffer from customers defaulting on their in house credit cards. When you consider that almost 100% of home shopping customers use credit cards to make purchases, home shopping networks have no cash paying customers

And Home Shopping has come a long ways since the days of call centers and interactive voice response systems to process orders. In 1994, in response to industry research which showed that just 8% of Americans ever bought from home-shopping shows, HSN began exploring new distribution channels for their merchandise. The theory was that if consumers wanted the freedom to choose which products and when they wanted to see, home shopping networks wanted to deliver the experience.

It seemed like a natural idea then for HSN to partner with Prodigy and Compuserve users, allowing online order purchases at the click of a button, using credit-card and shipping data already supplied to the online service. However, profiles of the average home-shopping customer -a middle-age, lower-income female-is quite the opposite from the online customer, who’s more often a young male professional. Whereas TV home shoppers flocked to jewelry and apparel, the online populations are more interested in electronic gadgets and sporting goods.

Today, HSN no longer just sells clothing, kitchen appliances, and cosmetics. The company also promotes products from companies like Kraft during its scheduled programming. According to Wall Street Journal, HSN will air a three-minute segment in which an HSN chef will show how to create a recipe from Kraft’s Food & Family magazine using Kraft products.

While some critics and tech-revolutionaires have argued that the home shopping industry’s death began with the birth of eBay, Amazon, and online behemoths, the truth often lurks in the middle.

Here’s why:

The more buyers can see you sell, the more you sell:

Shopping channels use seven to eight minute segments to discuss and demonstrate their products, while a typical spot on television is only one to two minutes at best. It’s proven time and time again that time matters; most sales made are in the final moments, not the first two.

Brand loyalty

Years of experience and presence on TV have earned Home Shopping a line of loyal customers. Over half of home shoppers buy 50 or more items per year. Knowledge, acceptance and trust: Home Shopping Networks have them. Shoppers also understand that if they are unhappy for any reason, they can get their money back.

Controlled media costs

The increasing cost of media is making direct response advertising more challenging. With shopping channels, the networks are owned, therefore they do not fall victim to increasing media costs or availability challenges. With live television it’s easy to calculate cost when you can see how many units have sold in real-time.

Pricing Advantage

Shopping channels strive for a 45% to 60% pricing model, giving them a better chance at profitability than the conventional five or seven to one models from direct response.

Product Credibility Factor

Accompanying each product presented in home shopping, an expert ( often the founder/inventor ) of the product details his “how it came about” story and other wow factors associated with the product. Customers can hear it from the horse’s mouth.

Personal recommendations & testimonials

The chance to receive feedback — love or hate — directly from the public is a positive advancement in commerce. Shopping networks have developed their own on-air talents, people that are considered trusted sources of information. When a talent gets excited about a product, the viewers follow. Shopping networks take on-air calls from people who have already bought and love a product. It is as if the viewer can eavesdrop on the neighborhood chatline.

Brand & Marketing Development

Home shopping networks have just as much interest in the success of a product as its inventor or owner. A typical 8-minute primetime airing on QVC is the equivalent of $300,000 of advertising for a product. Imagine having a trusted household company that every knows buys your product and throws in free advertising. One study reports eight minutes on QVC is worth about the equivalent of 50 spots on any other network. The difference is home shopping viewers are ready and willing to buy NOW.

Traffic

Websites like those of QVC and HSN are amongst the most-visited and best-converting sites. Last I checked, QVC rolled in over 4 million unique visitors a month and HSN pulled in about half the amount. Why shop from home when you can shop from anywhere? It’s easy. One simply needs to understand that anywhere includes at home.

Just two weeks ago, JC Penny, the 103 year-old company reported it has scaled back store openings and increased spending on mobile shopping. Ecommerce makes up just 9% of its $17.5 billion in annual revenue.

Likewise, Kohl’s Department Store is spending $100 million on e-commerce, and adding new distribution centers to fill online orders.

Andrew Bartels, of Forrester research, says it best, “This is a case of necessity being the mother of investment.”

The ability to shop from anywhere and everywhere is the future of shopping. While internet shopping may be slow when compared to televised sellathons, video and speed will create interactions like never before experienced through traditional home shopping. It could well become a chase between the construction of mobile shopping destinations and efficient bricks-and-mortar deconstruction. Whether it started on television, bricks, or internet, the finish line is mobile shopping. “WOW!” That’s how the winner will receive his approbation.

And anywhere shopping is definately at the right time.

Posted in Management, Marketing, Process, Product, Supply Chain | 12 Comments »

Candy.com and other domain-driven businesses

March 25th, 2010

Back in the days ( late 1990s ) when the mass had just become acquainted with the web and newly born Google hadn’t quite earned the attention it receives today; when popular websites had to have the letter E or word cyber in front; a simple search on Yahoo took 2-3 minutes just to load the search result. Before the introduction of search navigation such as Real Names, many surfers simply typed a keyword and then .com to find what they were looking for.

At the time, generic domain names such as loan.com, men.com, travel.com, mortgage.com, sex.com, casino.com, gambling.com, poker.com, and business.com were selling for millions more than real estate.
Before Godaddy.com and before other high profile domain name registration sites entered the E scene, I remembered a specific television spot luring prospects to register their dreams, register their pet names, register their hobbies and passions, and register their business online. Basically, any person from anywhere should register a word s/he wanted with the word dot com after it. That was the push. All they had to do was visit Register.com.

As I write this, the domain candy.com had recently sold for $3 million, insure.com $16 million, webcam.com $1 million, sever.com $770,000, screensaver.com $330,000, musicvideos.com $225,000, and biking.com $250,000. Yahoo.com recently acquired OMG.com for $80,000. Who would have thought that something that cost as little as $10 a year could sell for hundreds of thousands, even millions?

Well it’s true. A domain such as Candy.com could sell for $3 million because a thousand or more people a day type in candy.com. In fact, more than 850,000 webpatriots every month search the keyword “candy”.
The name is easy to remember and easy to recall on radio, it’s short and it’s what people search.

Increasingly, entrepreneurs are paying top dollars for good domain names and many are building businesses to capture traffic and/or build businesses for resale. A visit to Spanish.com and you’ll see a website that provides a “search engine” experience for things related to Spanish. Candy.com has become a virtual store for everything candy and loan.com provides a loan comparison and searching site for everything related to loans.

While it’s true that a great domain name isn’t necessary for commerce and portals such as facebook, twitter, yahoo, amazon, google, and myspace have proven it — businesses with a penchant for protectionism or young enterprises desiring a piece of the pie would do well to seek short, easy-to-remember, and category specific or generic domains. As the internet become even more mobile in the months to come, domain names will increase in value as fewer surfers will want to search.

Candy.com, for example, offers greater pulling power than a keyword search for “candy” on google or yahoo. It’s easy to remember on return trips and reduces marketing and promotional cost. Which is why the new owner of candy.com happily paid $3 million. Clearly, domain-driven businesses have their advantages.

Domain driven commerce has been at the right time, ten years and counting.

Posted in Marketing, Process, Product, Revenue Model, Supply Chain | 8 Comments »

10-10-fone hype or business innovation?

March 2nd, 2010

In the late 1990′s, it was literally impossible to enjoy a decent dinner without having someone from MCI, AT&T, or Sprint call to pitch their “new” long distance plan. But with the average long distance rate priced at 30 CENTS a minute, a little pestering was a necessary evil. And when some commission earning salespeople began signing up people without permission, consumers outraged and filed complaints with the FTC and FCC. The term “slamming” became synonymous with pesky telephone operators who had illegally signed up customers without consent.

Telephone companies made comparison shopping difficult and with the onslaught of domestic and international calling plans, tracking the best deals became a daily chess match. One could get the best domestic rate, and still pay the highest for international rates. Or, pay a monthly fee for low international calling to a country of choice.

The long distance industry was able to effectively and systematically put consumers in a hynogogic state of mind. Families were paying high rates for long distance and in some cases over-spending by hundreds a month, namely international calling. Some customers even had their long distance privilege stripped away due to unpaid bills.

It was during this same time period that the telecom mania introduced pre-paid calling cards. With prepaid calling cards, consumers no longer had to worry about overspending. Whatever one’s budget for calling became his/her call management card. Finally, international callers could give big bills their long-awaited quietus.

As prepaid calling cards gained in popularity the traditional telephone mammoths stepped up their mindsharing campaigns with:

10-10-321
10-10-220
10-10-345
10-16-570
10-10-811
10-10-566
10-10-719
10-10-297
10-10-987
10-10-457
10-10-636
10-10-811
10-10-868

In some cases, MCI and AT&T secretly marketed more than one 10-10 numbers. It was as if the big boys were tracking and testing which calling plans had the highest response rate. Clever. Hardly a day went by without seeing or hearing Dennis Miller, Tony Danza, ALF, Hulk Hogan, John Lithgow or Sugar Ray Leonard hawk their “exciting” 10-10 saving plan.

With 10-10 calling codes, callers could use a calling plan of choice regardless of the subscribed-to long distance provider. Unfortunately, many of these so- called dial-around services had hidden surcharges, monthly fees and minimum talk times. For example, some 10-10 plans guaranteed up to 20 minutes of talk time for 99 CENTS. Thus even a one second call could cost the caller 99 CENTS. Others had a minimum fee per call, making a quick 30 second call cost $2-4.

Leading up to 2010, the line between local and long distance calls has become gray. With the advent of the internet and voip services like skype, magic jack and vonage, and telephone number portability, any caller could take his local number and place or receive calls from anywhere in the world. For a small fee of $2 to $3 and web connection, calls from the U.S. to Japan cost the same as that from a next door neighbor.

What is the future of telephone? Is there one?

Posted in Management, Marketing, Process, Product, Revenue Model, Supply Chain | 1 Comment »

1-800-Flowers.com: A Multi-Commerce, Marketing, Procurement, and Product In ONE

February 23rd, 2010

I became aware of this 30+ year old company when I switched from Prodigy to AOL as my internet service provider — Way back in the mid 1990s. I didn’t realize at the time how lucrative the flower business was until 1-800-FLOWERS began pushing ads all over AOL, radio and television.

1-800-Flowers revolutionized the flower delivery business by offering a generic easy-to-remember point of contact vanity telephone number for nationwide flower delivery. Where before, consumers had to visit multiple local flower merchants, or arrange for flowers to be delivered across the country via FTD, a sort of multiple listing service for flowers.

However, with less than 20 percent of orders coming in via touch-tone telephone, to capitalize on the sales potential of the Internet, 1-800-Flowers reinvented itself as 1-800-Flowers.com.

It was in the early days of 2000, when many so-called eBusinesses struggled to pay the bills ( DOT BOMBS THEY WERE CALLED )–ending multiyear and multimillion-dollar marketing deals on Yahoo, Excite and AOL that 1-800-FLOWERS.com multi-commerce vision aligned.

In early 2001, 1-800-FLOWERS.com partnered with 2Roam, Inc., a wireless application software and service provider, to make it quick and easy for customers to interact and make purchases from any handheld wireless device, such as mobile phones and PDAs. Again in 2006, 1-800-FLOWERS.com launched a mobile website which led to a partnership with Digby to develop a complete mobile commerce channel.

Today, with one of the most recognized brands in online retailing, 1-800-FLOWERS.COM is a first mover at providing a broad range of gift products including flowers, gourmet foods, candies, stuffed animals, popcorn, cookies, candy and wine, toys and games for children, home and garden merchandise, and gift baskets with different varieties of fruits, some with dry/canned goods (such as tea, coffee, crackers and jam). Customers can visit the company’s website, call its toll free number, or visit a company-operated or franchised store.

The company focuses all its marketing and promotions on driving customers to 1-800-FLOWERS.COM, and generating repeat business.

1-800-FLOWERS.com has enjoyed year-after-year growth since 2000 and averages a 40% gross margin. The economic slump of 2008-2009, however, has resulted in a revenue decline of $205 million, or $714 million from 2008′s $919 million.

Recently, 1-800-FLOWERS.COM recognized that the flower delivery industry is largely driven by major holidays — namely Mother’s Day and Valentine’s Day, and has re-invented itself by launching a new brand 1-800-Baskets to tap into the lucrative $16 billion gift basket industry.

In time we’ll know whether the new 1-800-BASKETS.COM is a natural extension of the 1-800-FLOWERS.COM product line, or drift from its flower focus business model.

Additionally, while the company’s natural advantage is its toll-free 1-800 vanity line, the benefits of a toll free number in today’s market could be less significant than ten years ago when telephone calling plans didn’t include free nationwide calling.

With over 281 area codes throughout the United States, any local flower shop can specialize and compete by acquiring the telephone number FLOWERS (356-9377) with the area code of choice. In short, it matters little to a consumer whether a telephone number is 1-800-flowers, 1-651-flowers, 1-770-flowers, or any area code flowers because today’s telephone plans include free nationwide calling.

1-800-FLOWERS.COM is a leading multi-commerce store, having reaped in the benefits of an integrated business model with toll free vanity, retail front, e-commerce, and m-commerce. Will toll free calling plans put a dent ( or more? ) to this category killer?

One could argue that the 2008-2009 economic crisis was egregious to the point that fewer people were sending flowers, or that multi-commerce and free calling plans were forces that haven’t been dealt with.

Posted in Marketing, Process, Product, Supply Chain | 12 Comments »

Online Micro-Financing Cuts Cost, Does it?

February 22nd, 2010

My secret confession is that I once got excited when I heard that everyday people, philanthropists, and non-profit organizations could, right over the internet, donate money or offer interest free loans to the entrepreneurial poor in developing nations. And who wouldn’t? It’s fast – It’s hassle-free – I select who I want to help.

When you consider the cost of obtaining loans ( 8-15% ) and operating expenses of microfinance institutions ( 10-25% ), I thought online micro-lending could revolutionize the way people give. But having served several months as Organizational and Communications Advisor for a leading microfinance institution in Cambodia and having worked closely with an online micro-loan platform provider had altered my perception about the zero interest excitement.

Rewinding to 1999, eBay.com had enabled person-to-person buying and selling of goods. Napster.com shocked the music industry by allowing the public to share music files online. Priceline.com lets consumers name their own price on airline tickets. Lendingtree.com enables consumers to fill out one form and receive up to 4 competing offers from lenders. Yet, ditech.com revolutionized consumer lending by allowing consumers to apply for loans directly online – cutting out the broker. At about the same time, PayPal.com re-invented the money transferring business by allowing consumers to send and receive money faster, easier – without the high fees of Western Union and MoneyGram.

These days, it seems everyone is turning to the internet or GPS devices to find friends, dates, books, music, movies, and now money. It was virtually nonexistent a few years ago, but now experts predict peer-to-peer lending will reach $5.8 billion in 2010. All these business models share one distinct goal and vision – To cut cost or to cut out the middleman. But does it?

Traditionally, there was no concept of banks or financial institutions. There was only person-to-person lending or there were rich local money lenders who were lending money to the needy. As society evolved institutions began acting as intermediaries between lenders and borrowers. In short, middlemen ( banks ) were created.

Lending institutions of all sizes primarily benefited from scale and diversification. By pooling the local money supply and lending them out to many borrowers, the impact of a default is minute compared to the timely payment of the vast majority loans outstanding. The downside to the traditional model is that it introduced greater administration overhead and removed community loyalty from the equation.

Advantages

• Lenders get a fixed return.
• Risk management is moved to the institutions.
• Borrowers can get loans with or without collateral based on the financial strength of the borrowers.
• Intermediary institutions gains are based on economies of scale and on the spread between the lending and borrowing rates.

Disadvantage over long term:

• Many institutions failed and lenders and depositors lost their capital due to failures in the risk management of these institutions. You don’t have to look pass the 2008-2009 global financial malaise to see that even the best financial advisors and institutions failed. This happened even though these institutions were regulated by the central banks of their respective countries.
• Inefficiency started increasing when the central banks started using these institutions to fund government deficits. Banks were asked to maintain cash and a certain percentage of the deposit in government securities with lower return rates than the loans.
• Central banks started evolving deposit guarantee schemes, however the amount of such coverage was for small deposit holders and the large deposit holders were unsecured creditors for the banks. So in case the banks failed, these depositors were getting paid on left over monies.

Intermediaries charged the spread for the following reasons:

• Credit Risk
• Risk Management Cost
• Operational cost
• Operation Risk
• Profit margin for the intermediaries.

A natural solution to the problem was person-to-person lending or peer-to-peer lending. The first P2P lending company to launch was Zopa in the UK in February 2005. In principle two models have evolved in the P2P lending space: secured P2P and unsecured P2P lending.

Secured person-to-person lending

With this model, the lender gives money to the borrower against the strength of the collateral given by the borrower. The advantage of this model is that the capital and interest of the lender is secured to the extent of the realizable value of the collateral. The Dis-intermediator provides risk management as per the terms and condition agreed upon by the lender and the borrower.

Unsecured person-to-person lending

With this model, the lender gives money to the borrower based on the credit rating of the borrower. The lender runs the risk of the capital and interest in case of failure on the part of the borrower. Two variants have evolved in this space.

Pooled Lending – the lender lends the money to a pool of borrowers with similar credit ratings. In this model the risk of capital and interest for the lender is defaulters in the pool. The risk of capital and interest of the lender is reduced considerably.

Direct Lending – the lender lends money to a borrower based on their credit rating. In this model the risk of capital and interest for the lender is that the borrower could default on.

But unlike traditional lending, P2P Lending allows individual lenders to self-direct their own capital, as opposed to the traditional bank lending models which pool all funds together and completely remove the lenders who actually own the money from the decision-making process regarding who may borrow that money, loan term, or rate. Cutting out the bank reduces overhead, for one, which translates to better rates for borrowers and lenders. Additionally, peer-2-peer lending creates a sense of community. Instead of a bank deciding who will get funded, individual lenders make the call, paying attention not only to their expected returns but also the reasons borrowers are asking for funding.

There are two primary variations: An “online marketplace” model and a “family and friend” model.
Whereas the primary benefit of the marketplace model is the “match making” aspect, the family and friend model emphasizes online collaboration, loan formalization and servicing.

Peer to peer platforms like Prosper, Veecus, Kiva.org, MyC4, Microplace, Zopa, VirginMoney.com, LendingClub, globefunder and others have created alternatives to personal loans from commercial banks in the developed world. These models have proven to reduce transactions costs, and increase efficiency in the marketplace.

Models like Zopa are affiliated with credit unions across the country, which members must belong to, and lenders invest in certificates of deposit and choose which borrowers get financial help. Also, Lending Club and Zopa require a FICO score of at least 640 and a debt-to-income ratio of no more than 30% and 50%, respectively. Virgin Money primarily serves as a mediator between friends and family who want to loan each other money. The site helps borrowers present a formal proposal, draw up a promissory note with interest, and develop a repayment plan.

Prosper, the first such matchmaker in the U.S., which started in 2006 and now has 600,000+ users, and Lending Club, are sort of financial eBays: borrowers post a request, and lenders bid on how much and at what interest rate they want to give. Several people can fund the loan at a rate agreeable to all. The intermediary runs a credit check, calculates returns and takes a fee.

Peer to peer lending has created opportunities for private individuals to lend as much as $30,000 to people on Prosper, most of whom have never met. And this is not new since its predecessor Zopa started in the U.K. One of the differences is that Prosper.com focuses on groups that know each other or have common interests. It also has a more evolved bidding model so lenders bid to have the lowest (and thus winning) interest rate for a particular lender. Another service, Loanio, an auction-based peer lending platform enables individuals to borrow or lend money to one another, aims to serve the needs of those with poor or no credit profile histories. Borrowers with questionable credit scores will be permitted to participate on the p2p lending platform by using a co-borrower or a guarantor.

Perhaps the most interesting new player is a platform called GlobeFunder.com, whose concept is to lower borrowing costs globally with market-driven rates while providing a new marketplace for investors to earn profitable returns.

But can similar rewards be offered to microfinance lenders?

Peer-to-peer (P2P) lending, social lending, transparency lending, whatever you want to call them, it has become more and more prevalent. Because of the internet and other mechanisms which facilitate rapid and efficient communication, People looking to borrow money and people looking to lend money no longer have to rely on a financial intermediary like a bank. Further, transparency lending enables individual lenders to identify individual borrowers and vice versa. Some transactions may also be conducted between borrowers and lenders who already know one another. Yet, this “new” phenomenon isn’t at all new.

Lending without banks, facilitated by the internet, is a radical development for borrowing. So was microfinance, the idea of lending small amounts of money to the poor. Put the two together, and you get de-institutionalised micro-loans, those with a little extra money making small loans to those with no access to capital.

Many individual lenders defend that a one-to-one process is inherently more transparent than contributing to a charity or NGO, which simply redistributes the donations; just as important, making a direct microloan gives the lender a greater sense of engagement than would an indirect donation. The lenders can self-direct their money to help their pre-selected borrowers, and will in turn receive regular updates on the start-up’s progress.

The first opportunity was provided by the web-based microfinance operation Kiva.org. Kiva is the brainchild of Matthew and Jessica Flannery, a California couple who have lived in central Africa; During several month’s work in rural Kenya, Tanzania, and Uganda, Jessica, then a staff with Village Enterprise Fund (villageef.org ) later received seed capital to start Kiva.org.

The Kiva website, a non-profit organization, allows select microfinance institutions to post profiles of individual loan applicants for financing by visitors. Kiva lenders do not earn any interest on their loans, and if the borrower defaults they lose their money. Yet since its launch in late 2005, Kiva has frequently had difficulty posting enough loan applications to meet the demand from lenders. As of September, 2009, Kiva has provided over $82 million in microloans from Cambodia to Togo to Iraq. At their current growth rate, they are raising $1 million every 12 days.

Total value of all loans made through Kiva $82,894,610
# of Kiva Lenders 529,403
# of countries represented by Kiva Lenders 183
# of entrepreneurs that have received a loan through Kiva 200,790
# of loans that have been funded through Kiva 118,638
% of Kiva loans which have been made to women entrepreneurs 82.86%
# of Kiva Field Partners (MFI) 107
# of countries Kiva Field Partners are located in 48
Current repayment rate (all partners) 98.61%
Average loan size $413.10
Average total amount loaned per Kiva Lender (includes reloaned funds) $156.95
Average number of loans per Kiva Lender 4.43

Similarly, in its first three months after launching, MicroPlace.com successfully raised more than half a million dollars in investment capital for MFIs. Babyloan.org later followed with a peer-to-peer microfinance site, supported by French banks (BRED, Credit Coopératif) and the international NGO, ACTED.org. Similarly, backed by Opportunity International NGO, optinnow.org offers a similar service, mirrored later by MYC4 (Denmark) which connects lenders to micro-entrepreneurs in Africa.

Comparative Market Analysis

Peer-to-MFI-to-Peer:

With this model, services such as Kiva, OPTinnow.org, babyloan.org, and veecus.com act as matchmakers and do not allow borrowers to finance their loan applications directly. Rather, the online services collaborate with local microfinance institutions which post profiles of their clients on the websites for funding. The online platforms wire the funds raised to the microfinance institutions, who disburse the loans in local currency and collect repayments. Loan repayment is wired back to the online services which return to the lenders. Despite a revenue model for that bases entirely on receiving donations from lenders/donors to cover operating cost, microfinance institutions keep any interest they charge on the loan to cover their operational costs ( 15-30% ).

This process allows lenders to finance applicants who cannot directly access peer-to-peer lending websites because of illiteracy, remote location, or lack of any disposable income for internet cafes – in other words, the majority of the developing world’s population.

The provider Microfinance institutions will use a whole range of incentives – including peer pressure through group lending, putting borrowers’ local reputation on the line by signing repayment contracts publicly, regular visits by loan officers, and reporting delinquencies to credit bureaus and regulators – in addition to the promise of further loans for clients who fulfill their repayment obligations. Further, the MFIs will provide follow-up stories, funding impact and status of borrowers.

The disadvantage is that there are not nearly enough microfinance institutions in most poor countries to meet entrepreneurs’ demand for small business loans, and online service’s rigorous screening process means that only a small minority of these organizations are eligible to fundraise on their website. Moreover, overhead costs for microfinance lending operations tend to be very high, typically around 20-30% of an organization’s loan portfolio. Though the online site’s interest-free lending service lowers its partners’ cost of capital dramatically, the high overhead costs of the intermediary organizations ( 15-30% ) must still be passed on to borrowers.

The decision to provide peer-to-peer lending services through carefully screened partner institutions is a trade-off, as depth or the ability to reach the poorest borrowers who do not use the internet themselves comes at the cost of broader reach to those who are not clients of the online partners, as well as transaction costs incurred by the intermediary lending organization. This trade-off means that an organization serving an alternative niche – eschewing intermediaries and pursuing broader scale by allowing borrowers with internet access to finance their own loan applications – would add value by expanding the range of microfinance options available to entrepreneurs in poor countries. The major obstacle to widespread access to microfinance services is not the willingness of lenders, but rather the need for mechanisms to connect lenders with borrowers on a large scale. A self-regulating direct microfinance lending platform would be a valuable contribution to bridging this gap.

Peer-2-Peer

Here, services like MyC4.com ( Focusing in Africa ) and wokai.org ( Focusing in China ) can bypass traditional microfinance intermediaries and connect borrowers and lenders directly via the internet. The services collaborate with local microfinance and development institutions, only as transaction facilitators, to disburse funds lent on their websites. As much as the two services are alike, MYC4.com is the only peer-to-peer service that allows the lender to charge interest. Not surprisingly, by enabling the lender and borrower to transact directly, the risks often assumed by the MFIs are shifted to the individual lender including:

1) Fraud: The online services will record the number of on-time, late and missed payments for each borrower, a greater number of repayments gives lenders a more complete picture of a borrower’s track record.
2. Currency Risk. The dollar values of developing country currencies often fluctuate dramatically. If the dollar value of a local currency loan declines before it is repaid, the lender will lose money. This may encourage the more investment-minded lenders to shun countries whose currencies are expected to devalue.
3. Market Risk. How big is the market for low-income entrepreneurs who use the internet but lack access to financial services? Will this need still be relevant five or ten years down the road? These issues must be handled and managed by the individual lender.

Security Issuer

Here, a service like MicroPlace.com partners with a security issuer and MFI. The Security issuer sells debt securities on MicroPlace.com, to be directed to specific MFIs. The Investor selects the MFI to be funded and purchases online security from the security issuers partnering with MicroPlace. The Security issuer uses funds generated to invest in selected MFIs. The Investor receives interest and principal payments from security issuer over length of investment.

Guarantee loans to micro-entrepreneurs

The service UnitedProsperity.org will enable an individual to guarantee a loan to the micro-entrepreneur they choose to connect and support. The guarantee allows the microfinance institution to raise funds in local currency from local banks and make a loan to micro-entrepreneurs. Since the guarantee is only for a part of the loan amount, the guarantee allows the guarantors to multiply the impact of their money.

Summary:

The complexity of micro-financing may or may not include peer-to-peer lending but I am a firm believer in local MFI engagement. It appears, for the time being – despite all the transparency afforded by the internet – microfinance institutions will continue to play a vital role of serving the world’s Micro-entreprenuers. Without the local MFIs there would be no workforce to disburse the money, fill out the forms, collect the monthly payments, enter the data, send the stories, and provide face-to-face services for the borrowers. Clearly current online giving venues provide a quick and easy way for lenders/donors to give, yet fail to achieve the original intent of providing low cost funding to poor entrepreneurs, vitiated by high operating cost of intermediaries.

Perhaps, the peer-to-MFI-to-peer lending platform could learn from its commercial sibblings where local intermediaries bid to offer savings. This is not at all difficult because Prosper.com, the first such matchmaker in the U.S., which started in 2006 has a proven model: borrowers post a request, and lenders/intermediaries bid on how much and at what interest rate they want to give.

This will systematically encourage microfinance institutions to cut their operating cost ( or find ways to do it ) and pass savings down to those truly in need of low cost funding. No matter how one slices the fact, current online giving platforms have failed to lower cost for poor borrowers because of their dependency on high-cost microfinance operations.

Absense a fully integrated web-based microfinance model, or one where the local MFIs compete to lower cost for borrowers, micro-giving on a large scale has room for innovation. In the near future I imagine more microfinance institutions will be building their own online fundraising wagon to lower the cost of funding. Let’s hope this leads to lower cost of borrowing to the entrepreneurial poor.

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